Something Happened to Business Education.
Once upon a time, formal business degrees like MBAs made perfect sense. Before the internet democratised information, knowledge was held and distributed by institutions. As a student, paying for that access was a worthwhile investment. It gave you credibility, capability, and credentials to fast-track your career.
But today? All that knowledge is available at anyone’s fingertips.
Despite this, making an impact has never been more challenging. With endless information at your disposal, knowing where to start—and who to trust—feels overwhelming. Do formal qualifications even matter anymore? That’s for you to decide.
Here’s what we know:
- 70% of learning happens on the job.
- You can build an exceptional career with or without formal qualifications.
- Continuous learning is more important than ever as technology and business evolve rapidly.
To stay relevant and impactful, you need skills for today’s world: adaptability, strategic thinking, leadership, complex problem-solving, and tech literacy. But here’s the catch:
- Finding time for meaningful learning while working is hard.
- Searching for practical, insightful resources often leads to a flood of content optimised for search engines, not humans—written by content creators, not practitioners.
- AI-generated summaries regurgitate the same shallow material, leaving you sifting through noise instead of applying new approaches.
Enter Yondar.
At Yondar, we believe it’s time to reimagine business education to meet the needs of modern professionals and entrepreneurs—and the way people actually learn: on the job, in real-time, and through experience.
We’re here for the doers, the change-makers, and the leaders who want to grow their impact.
Here’s how we want to help:
- Curated, credible insights – No fluff, just deep learning from practitioners with real-world experience.
- Emerging knowledge – Fresh methodologies for today’s challenges, building on—not just repeating—yesterday’s classics.
- Practical application – Tools and resources designed to make learning safer, easier, and more impactful.
- A connected community – A global learning network where professionals and entrepreneurs can accelerate their growth, supported by peers who share their goals.
- Flexible support – Whether you’re scaling a business, navigating a career shift, or pursuing self-learning, we’re with you every step of the way.
- Better business models for a changing world – We explore strategies that go beyond traditional profit-maximisation, focusing on sustainable and ethical ways to grow.
At Yondar, we make it easier to learn what matters and apply it to make a real impact—whether you’re solving today’s problems or preparing for tomorrow’s opportunities.
This isn’t just education. This is learning for the way the world works now.
Welcome to Yondar.
Stay tuned,
Zoe & Jessica
Co-Founders, Yondar